Hornet Dear Bernard

Dear, Dear Bernard

Coding Horror: Can Your Team Pass The Elevator Test?

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Coding Horror: Can Your Team Pass The Elevator Test?:

…every person on your team should be able to pass the “elevator test” with a stranger — to clearly explain what they’re working on, and why anyone would care, within 60 seconds

  • for (target customer)
  • who (statement of need or opportunity)
  • the (product name) is a (product category)
  • that (key benefit, compelling reason to buy)
  • unlike (primary competitive alternative)
  • our product (statement of primary differentiation)
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Written by bernardhornet

March 7, 2011 at 3:10 pm

Posted in Uncategorized

Tagged with ,

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