Hornet Dear Bernard

Dear, Dear Bernard

Apple causes ‘religious’ reaction in brains of fans, say neuroscientists

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In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.

A meeting with the Bishop of Buckingham, who reads the Bible using his Apple iPad, appeared to back up this assertion. He pointed out how the Apple store in, for example, Covent Garden has a lot of religious imagery built into it, with its stone floors, abundance of arches, and little altars (on which the products are displayed). And of course, the documentary doesn’t fail to give Steve Jobs a mention, calling him “the Messiah”.

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Written by bernardhornet

May 20, 2011 at 12:06 am

Posted in Uncategorized

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