Nick Bradbury: Screw the Power Users
I’d argue that’s one of the biggest problems that has plagued the software industry. We’ve all built stuff for ourselves, even though the vast majority of software users aren’t like us.
We’re the ones who made computers so hard to use. And we’ve done it by catering to power users – by building software for people like us instead of for people who don’t know and don’t care about all the geeky little details.
So if you’re just starting to build something, make your mantra “screw the power users.” Unless power users are your primary customers, catering to them will only hurt your product.