Why Speed is More Important than Perfection
Don’t allow yourself to brainstorm to death.
Don’t spend countless hours trying to perfect the business plan or tinkering with the product pre-launch. Attempting to guess how your customers will react to your creation is pointless. Get ACTUAL feedback from them instead.
Accept the fact your product may look nothing like it does today a year from now.
To the point above, you may be determined to go in one direction but quickly discover that the market pulls you in another. Go where your customers take you! For example, did you know that Sony’s first product was a rice cooker? Since abandoning the rice cooker, it has merely managed to become the world’s biggest consumer electronics company.
Be your own competition.
The best way to beat the competition is to constantly be improving your products. In fact, each version should make the previous one appear obsolete. And, while your competition is focused on the current one, you should already be on to the next version. As the saying goes, it’s not easy to hit a moving target.